DESIGN

Pronunciation: di-'zIn.
Function: verb
1. Merrian-Webster.com: to create, fashion, execute, on contract according to plan.
2. visionanddesignstudio.com: to turn what needs to be presented in a more visually pleasing format with layouts drafted from stratch.

People generally associate the work "design" with "making things look good." Technically, it is more than that, "design" also means making something useful.