DEFINE

Pronunciation: di-'fIn.
Function: verb
1. Merrian-Webster.com: to determine or identify the essential qualities or meaning of <whatever defines us as human> b: to discover and set forth the meaning of (as a word) c: to create on a computer <define a window><define a procedure>
2. visionanddesignstudio.com: find out the why's before one sets forth a website implementation project, the "thinking process" that is often overlooked.

It is difficult to do something properly, if you didn't have a defined objective to begin with. First step of the online marketing strategy: think and define